Every sequence has one trigger. Only sequences that are switched on add new people.

## Manual

Nobody is added automatically. You add people yourself with **Send to…** on the sequence card, or with **Start sequence** on a reader's row in **ARC Tracker**.

## ARC Sent

A reader is added when you send them their ARC from Author's Toolbox. That includes **Send ARC** in **ARC Tracker**, approving applicants with the option to watermark and email each copy, and the **Email + Sequence** button in **File Watermarker**.

Sending from **ARC Tracker** starts every ARC Sent sequence that's switched on. **File Watermarker** only starts the one you pick in **Initiate Email Sequence**.

The first step of an ARC Sent sequence is locked and labelled **ARC Sent via Author's Toolbox**. It stands for the ARC email itself, so add your follow-ups as the steps after it.

Changing a reader's status to Sent by hand in **ARC Tracker** does not start these sequences.

## 7 Days Before ARC Due

A reader in **ARC Tracker** is added once their due date is seven days away or less. The row needs a due date, must not be archived, and must not already be finished (for example Reviewed, Declined or Rejected). Each reader is only added once per sequence.

## Launch Day

When the target publication date of a book's **Launch Checklist** arrives, everyone in **ARC Tracker** for that book is added. The book name on the ARC rows must match the checklist title. Readers without an email address and archived rows are skipped.

## Promo Start

When a promotion in **Promo Calendar** starts, everyone in **ARC Tracker** for that promotion's book is added, using the same rules as Launch Day.

## When sequences stop on their own

For readers who came from **ARC Tracker**, the sequence stops by itself when their row is marked Reviewed, Not Reviewed, No Response, Ghosted, Declined or Rejected, or when they report a review through their review link.