Placeholders are words inside double curly braces, like {{recipientName}}. When you use a template, each one is replaced with the real value. The easiest way to add one is the **{{ }} Variables** button in the editor toolbar.

## About you

- {{userName}} is your author name. {{authorName}}, {{user.name}} and {{author.name}} work too. If you send as a pen name, the pen name is used. Otherwise it's the name in your profile in **Settings**.
- {{authorEmail}} is your account email address. {{user.email}} works too.

## About the reader

- {{recipientName}} is the reader's name. {{recipient.name}} works too.
- {{recipientEmail}} is the reader's email address.

## About the book

- {{bookTitle}} is the book title. {{arcBook}} and {{book.title}} work too.
- {{releaseDate}} is the release date saved for the book in **Book Library**.
- Sales links come from the book's links in **Book Library**. For example: {{amazonLink}}, {{amazonKindleLink}}, {{appleBooksLink}}, {{barnesNobleLink}}, {{koboLink}}, {{goodreadsLink}}, {{googlePlayLink}}, {{bookshopLink}}, {{walmartLink}}, {{scribdLink}}, {{smashwordsLink}}, {{overdriveLink}}, {{hooplaLink}}, {{draft2digitalLink}} and {{ingramSparkLink}}.
- Shorter versions also work: {{nookLink}}, {{appleLink}}, {{googleLink}}, {{d2dLink}} and {{ingramLink}}.
- {{otherLinks}} lists any custom sales channels you've added to the book.

If a book doesn't have a link you used, that placeholder is left blank.

## Dates and files

- {{date}} is today's date.
- {{downloadLink}} is a link to a watermarked file. Pick the file in **Download file** when you use the template.
- {{reviewFormLink}} is the reader's personal review link. It only fills in for emails sent by a sequence, and only once the book has a review page. See the ARC Tracker articles on review links.

## Legal notices

- {{isbn}} and {{infringingURL}} (or {{url}}) are asked for when you send. They're used in the built-in DMCA templates.

## Your own placeholders

You can make up your own, such as {{giftCode}}. When you use the template, the window asks you to fill it in under **This template also needs:**.

## Placeholders in Default To Email

You can put {{recipientEmail}} in **Default To Email**. If you put any other placeholder there, the To field starts out blank and you type the address yourself.