Promo Calendar keeps all your book promotions in one place: what's running, what's coming up, what each one cost and what it earned.

## Add your first promotion

1. Click **Promo Calendar** in the left sidebar.
2. Click **+ Add Promo**.
3. Give it a **Title**, for example "BookBub Featured Deal".
4. Choose the **Book** from your Book Library. If it isn't there yet, pick **+ New Book…** to add it.
5. Pick a **Platform**, such as BookBub, Freebooksy, ENT, NetGalley, Amazon Ads or Newsletter. If yours isn't listed, choose **Other (custom)…** and type its name.
6. Optionally choose a **Promo Type**: **Paid Ad**, **Newsletter Swap** or **Other**.
7. Set the **Status**. New promos usually start as **Upcoming**.
8. Enter the **Start Date** and, if it has one, the **End Date**.
9. Enter the **Cost**, choose the **Currency**, and paste the **Promo Link** if there's a page for it.
10. Click **Add Promotion**.

The save button stays greyed out until the promo has a title and a book.

## Keep statuses up to date

Statuses don't change on their own when a start or end date passes. Update them as your promos go live and wrap up:

- Click the pencil icon on a row and change **Status** to **Active**, **Complete**, **Cancelled** or **Other**.
- Or click the check mark on an upcoming or active promo to mark it **Complete** in one click.

## Read the summary tiles

The tiles at the top add up the promotions you're currently viewing:

- **Active Campaigns**: promos with the status **Active**.
- **Total Spend**: the cost of every promo.
- **Total Earned**: revenue you've recorded on completed promos.
- **Overall ROI**: what you earned compared with what you spent.
- **Downloads** and **Purchases**: units you've recorded on completed promos.

To fill in earnings and units, see "How do I record a promo's results and see its ROI?"

Click **How do I use this tool?** under the page title for a guided walkthrough with example promos.