Newsletter swaps have their own promo type, so you can record who you swapped with and how big their list is.

1. Open **Promo Calendar** from the left sidebar.
2. Click **+ Add Promo**.
3. Enter a **Title**, for example "Swap with J. Rivera", and choose the **Book**.
4. Set **Platform** to **Newsletter**.
5. Set **Promo Type** to **Newsletter Swap**. Two extra fields appear.
6. Enter the **Partner Author Name** and, if you know it, the **Partner List Size** (the number of subscribers).
7. Set the **Start Date** for the day their newsletter goes out. Add an **End Date** if the feature runs longer.
8. Leave **Cost** at zero for a free swap.
9. Click **Add Promotion**.

In the list, the promo's **Platform / Type** column shows the partner, for example "w/ J. Rivera (5,000 subs)".

When the swap is over, mark it **Complete** and add any downloads or sales you saw. Because a free swap has no cost, its ROI shows a dash, but its units still count toward the **Downloads** and **Purchases** tiles.

## Your own promo types and statuses

If **Paid Ad** and **Newsletter Swap** don't describe a promo, choose **Other** for **Promo Type** and type a name, such as "Price Drop". The same works for **Status**. Names you've used before are suggested as you type, and each custom status gets its own filter button above the list.