Each spend entry is a record of what one campaign cost on a given date, plus how it performed. You can log entries as often as you like. Many authors log once a day or once a week from their ad platform's report.
Log a spend entry
- In the left sidebar, click Ad Spend Tracker.
- Click Log Spend.
- Choose the Campaign. Campaigns are listed with their platform, for example "Launch Push (Amazon Ads)".
- Set the Date the spend applies to.
- Check the Currency. It is filled in from the campaign, but you can change it.
- Enter the Spend Amount (required).
- Fill in any of the optional fields:
- Impressions: how many times the ad was shown.
- Clicks: how many people clicked it. Used for the average cost per click.
- Attributed Sales: how many copies the platform says the ad sold.
- Attributed Revenue: the money those sales brought in. This is what the revenue and ROI figures are based on.
- Notes: anything you want to remember, such as a bid change.
- Click Log Spend.
If you have no campaigns yet, the window says "You need at least one campaign before logging spend." Click Create Campaign First to make one.
See the entries for a campaign
Click a campaign's row in the Campaigns list to expand it. The entries are listed newest first with their date, spend, impressions, clicks, sales, revenue and notes. Click the row again to collapse it.
Fix a mistake
Spend entries can't be edited once saved. To correct one, expand the campaign, click the trash icon on the wrong entry, confirm Delete, and then log it again with the right numbers. Deleting an entry is permanent.
Tips
- Revenue isn't pulled from Sales Tracker. Enter the revenue your ad platform reports (or your own estimate) in Attributed Revenue, otherwise the campaign's ROI will show as a loss.
- Log entries in the same currency where you can. The totals only add up entries in your main currency (see the article on how ROI is calculated).