Promo Calendar keeps all your book promotions in one place: what's running, what's coming up, what each one cost and what it earned.
Add your first promotion
- Click Promo Calendar in the left sidebar.
- Click + Add Promo.
- Give it a Title, for example "BookBub Featured Deal".
- Choose the Book from your Book Library. If it isn't there yet, pick + New Book… to add it.
- Pick a Platform, such as BookBub, Freebooksy, ENT, NetGalley, Amazon Ads or Newsletter. If yours isn't listed, choose Other (custom)… and type its name.
- Optionally choose a Promo Type: Paid Ad, Newsletter Swap or Other.
- Set the Status. New promos usually start as Upcoming.
- Enter the Start Date and, if it has one, the End Date.
- Enter the Cost, choose the Currency, and paste the Promo Link if there's a page for it.
- Click Add Promotion.
The save button stays greyed out until the promo has a title and a book.
Keep statuses up to date
Statuses don't change on their own when a start or end date passes. Update them as your promos go live and wrap up:
- Click the pencil icon on a row and change Status to Active, Complete, Cancelled or Other.
- Or click the check mark on an upcoming or active promo to mark it Complete in one click.
Read the summary tiles
The tiles at the top add up the promotions you're currently viewing:
- Active Campaigns: promos with the status Active.
- Total Spend: the cost of every promo.
- Total Earned: revenue you've recorded on completed promos.
- Overall ROI: what you earned compared with what you spent.
- Downloads and Purchases: units you've recorded on completed promos.
To fill in earnings and units, see "How do I record a promo's results and see its ROI?"
Click How do I use this tool? under the page title for a guided walkthrough with example promos.