Every sequence has one trigger. Only sequences that are switched on add new people.
Manual
Nobody is added automatically. You add people yourself with Send to… on the sequence card, or with Start sequence on a reader's row in ARC Tracker.
ARC Sent
A reader is added when you send them their ARC from Author's Toolbox. That includes Send ARC in ARC Tracker, approving applicants with the option to watermark and email each copy, and the Email + Sequence button in File Watermarker.
Sending from ARC Tracker starts every ARC Sent sequence that's switched on. File Watermarker only starts the one you pick in Initiate Email Sequence.
The first step of an ARC Sent sequence is locked and labelled ARC Sent via Author's Toolbox. It stands for the ARC email itself, so add your follow-ups as the steps after it.
Changing a reader's status to Sent by hand in ARC Tracker does not start these sequences.
7 Days Before ARC Due
A reader in ARC Tracker is added once their due date is seven days away or less. The row needs a due date, must not be archived, and must not already be finished (for example Reviewed, Declined or Rejected). Each reader is only added once per sequence.
Launch Day
When the target publication date of a book's Launch Checklist arrives, everyone in ARC Tracker for that book is added. The book name on the ARC rows must match the checklist title. Readers without an email address and archived rows are skipped.
Promo Start
When a promotion in Promo Calendar starts, everyone in ARC Tracker for that promotion's book is added, using the same rules as Launch Day.
When sequences stop on their own
For readers who came from ARC Tracker, the sequence stops by itself when their row is marked Reviewed, Not Reviewed, No Response, Ghosted, Declined or Rejected, or when they report a review through their review link.