Why aren't my sequence emails sending?

Mike

Mike

Last updated on Nov 2, 2026

When a scheduled email can't go out, the sequence waits instead of skipping it. Active Sends shows the reason after Waiting:. You also get one notification in the app and one email about it. Once you fix the problem, the email goes out at the next hourly check.

No connected email provider is set up for scheduled sending.

Connect Gmail or a custom SMTP account in Settings under Email.

Your Gmail connection needs to be reconnected in Settings before scheduled emails can send.

Go to Settings, then Email. If you see Reconnect to enable automatic sequence sending., click Reconnect and sign in to Google again.

Your SMTP connection needs to be saved again in Settings before scheduled emails can send.

Disconnect your custom SMTP account in Settings and connect it again with your details.

Messages about pen names

Scheduled emails are sent as the pen name linked to the book. If you have pen names, you may see:

  • No email is connected for a pen name. Connect one in Settings under Pen Names.
  • The email connected to a pen name was removed. Connect one again under Pen Names.
  • A message asking you to choose a pen name. Set the pen name on the book, or send the step yourself with Send Next and pick one.

Nobody is being added to my sequence

  • Check the sequence is switched on.
  • For ARC Sent, the ARC must be sent from Author's Toolbox. Changing the status to Sent by hand doesn't count.
  • For Launch Day and Promo Start, the book name on the ARC rows must match the Launch Checklist title or the promotion's book, and readers need an email address.
  • For 7 Days Before ARC Due, the reader needs a due date within the next seven days.

Send Next shows an error

  • no longer has a step: the sequence was edited and that step was removed. Cancel the send, or add the step back.
  • points at a template that's been deleted: choose another template for that step.
  • has no subject or body: add content to the step.