Once a promotion has finished, add its results so you can see whether it paid for itself.
Add the results
- Open Promo Calendar from the left sidebar.
- Click the pencil icon on the promotion's row.
- Set Status to Complete. A Campaign Outcome section appears.
- Fill in what you know:
- Units Sold
- Downloads (free), for free promos
- Revenue ($)
- Outcome Notes, such as rank changes or read-through you noticed
- Click Save Changes.
How ROI is worked out
ROI compares revenue with cost: (revenue minus cost) divided by cost, shown as a percentage.
- A promo that cost $100 and earned $150 shows an ROI of 50%.
- Revenue and ROI are shown in green when the promo earned at least what it cost, and red when it didn't.
- Overall ROI at the top uses the total spend and total earnings of all the promos you're viewing.
The Revenue and ROI figures come only from what you type in here. They aren't pulled from Sales Tracker.
Good to know
- Results can only be entered on a Complete promo. If you later change its status to anything else, the results are cleared when you save. Set it back to Complete and re-enter them if that happens by mistake.
- Clicking the check mark on a row marks the promo complete but doesn't open the outcome fields. Click the pencil icon afterwards to add results.
- A free promo with a cost of zero has no ROI, so its ROI shows a dash.