Newsletter Analytics shows what each platform reports at the moment you sync. Each sync is saved, which is what builds your growth chart.
Summary cards
- Total Subscribers: the latest subscriber count of every connected list, added together.
- Avg Open Rate and Avg Click Rate: the average of the rates for the lists that report them. Lists that don't report rates are left out. The open rate turns green at 20% or more and the click rate at 3% or more.
- Lists Connected: how many lists you've connected.
Growth chart
Subscriber Growth has one line per list, with a dot for every sync. When you have two or more lists, a dashed Total line shows the combined count. A newly connected list adds to the total from its first sync, so it shows as a step up rather than a dip.
What each platform reports
- Mailchimp: subscribers in the chosen audience (only people with a subscribed status), plus Mailchimp's open, click and unsubscribe rates for that audience and its campaign count.
- Kit: all active subscribers in your account. Open and click rates are averaged over your most recent broadcasts (up to 10).
- MailerLite: all active subscribers in your account. Open and click rates are averaged over your 10 most recently sent campaigns.
- Beehiiv: active subscribers to the publication, plus Beehiiv's average open and click rates.
- EmailOctopus: subscribed contacts on the chosen list. Open and click rates are averaged over your most recent campaigns (up to 10).
- Sendfox: contacts on the chosen list, plus the list's average open and click rates.
- Flodesk: active subscribers in the chosen segment. Flodesk doesn't report open or click rates.
- Brevo: subscribers on the chosen list. Open, click and unsubscribe rates come from your 20 most recent sent campaigns. Brevo only keeps statistics for the last six months.
- Sendy: active subscribers on the list only. Sendy's API doesn't report open or click rates, so its card says "Subscriber count is the only metric Sendy's API reports."
A dash means the platform didn't report that number.
When the numbers update
The numbers change only when a sync runs: when you click Sync Now or Sync All, or automatically when the account owner opens the page and a list hasn't been synced for more than six hours. A card that has never synced says "No data yet — sync to fetch stats."