How the wait works
Each step has a wait. The first step is set to On trigger day. Later steps say After N days.
The wait is counted from when the previous email went out. The first step counts from when the person was added. So a sequence with waits of 0, 7 and 7 sends on day 0, day 7 and day 14.
The ready-made sequences in Browse Templates label their steps by day. Open the sequence and check each step's wait before you switch it on, so the gaps match what you want.
How often emails go out
Scheduled emails are checked and sent once an hour, on the hour. An email that's due goes out at the next hourly check, so it can arrive up to an hour after the exact time.
If an email fails to send, it's tried again at the next hourly check.
Sending a step early
In Active Sends, click Send Next to send someone's next email right away. The wait for the step after that counts from this send.
Placeholders in scheduled emails
These fill in automatically when a sequence sends an email:
- {{recipientName}} and {{recipientEmail}}
- {{userName}} for your author name, or the pen name the email is sent as
- {{bookTitle}} (also {{arcBook}}), from the book on the reader's ARC row or the Context you entered
- {{date}}, with any format= you like
- {{downloadLink}}, a link to the watermarked file the reader was sent
- {{reviewFormLink}}, the reader's personal review link, once the book has a review page
Use {{userName}} rather than {{authorName}} in steps that send on a schedule. Placeholders you make up yourself can't be filled in, because there's nobody to ask when the email sends.
Steps written with Custom (no template) are sent as plain text. To use formatting such as bold text or headings, pick one of your templates for that step.