Newsletter swaps have their own promo type, so you can record who you swapped with and how big their list is.
- Open Promo Calendar from the left sidebar.
- Click + Add Promo.
- Enter a Title, for example "Swap with J. Rivera", and choose the Book.
- Set Platform to Newsletter.
- Set Promo Type to Newsletter Swap. Two extra fields appear.
- Enter the Partner Author Name and, if you know it, the Partner List Size (the number of subscribers).
- Set the Start Date for the day their newsletter goes out. Add an End Date if the feature runs longer.
- Leave Cost at zero for a free swap.
- Click Add Promotion.
In the list, the promo's Platform / Type column shows the partner, for example "w/ J. Rivera (5,000 subs)".
When the swap is over, mark it Complete and add any downloads or sales you saw. Because a free swap has no cost, its ROI shows a dash, but its units still count toward the Downloads and Purchases tiles.
Your own promo types and statuses
If Paid Ad and Newsletter Swap don't describe a promo, choose Other for Promo Type and type a name, such as "Price Drop". The same works for Status. Names you've used before are suggested as you type, and each custom status gets its own filter button above the list.