Link placeholders and date placeholders accept a few extra settings inside the braces.
Buttons and link text
On its own, a link placeholder such as {{amazonLink}} becomes the plain web address. To show a button, add type=button and the button text:
{{amazonLink type=button text=Buy on Amazon}}
To show a normal text link with your own wording, use type=text:
{{amazonLink type=text text=Get it on Amazon}}
This works for every sales link, for {{downloadLink}} and for {{reviewFormLink}}. For example:
{{downloadLink type=button text=Download your copy}}
Formatting dates
{{date}} and {{releaseDate}} show dates like January 20, 2026 by default. Add format= to change that:
- {{releaseDate format=MM/DD/YYYY}} gives 01/20/2026
- {{releaseDate format=DD/MM/YYYY}} gives 20/01/2026
- {{releaseDate format=YYYY-MM-DD}} gives 2026-01-20
- {{releaseDate format=Weekday, Month Do}} gives Tuesday, January 20th
- {{date format=Mon D, YYYY}} gives Jan 20, 2026
You can mix these pieces:
- Year: YYYY or Year (2026), YY (26)
- Month: MMMM or Month (January), MMM or Mon (Jan), MM (01), M (1)
- Day: DD (05), D or Day (5), Do (5th)
- Weekday: dddd or Weekday (Tuesday), ddd (Tue)
Formatting the email itself
The body editor has buttons for bold, italic, underline, strikethrough, headings, bullet and numbered lists, quotes, divider lines and links. If you prefer typing Markdown, click Edit as Markdown. Click Back to formatted view to return.